While Search Engine Optimization involves getting your web site high on the "native"(free) search results, Search Engine Marketing involves developing a paid marketing campaign, tied to specific key word phrases.
The idea is to determine the key word phrases that your target audience might type into a search engine when trying to find someone like you. We take those phrases and build ad campaigns for them, where we bid "per click" for each phrase. These campaigns must be monitored and followed closely so you can optimize your advertising budget. We will work with you to determine the best marketing strategy for your needs.
The first step in this process is to have a great web site in place. Then you use a Search Enging Marketing campaign to drive traffic to the site. If you are interested in learning more about this process, please call us, at 336-883-0234 or use our online
form to contact us and we'll be happy to talk with you concerning how we can help you reach your target market.